Abstract Julien Paris : Turkish series exportation market and its counterflow ‘soft power’ effects
Turkish series exportation market and its counterflow ‘soft power’ effects Through the example of Turkish series production and their international diffusion this paper aims to question the use and limits of the concept of soft power, and more precisely the role given to cultural contents in the definition of soft power given by J. Nye himself. The article begins considering the diversity of public reactions to Turkish series throughout the region surrounding Turkey, showing how such reactions are used in diplomatic speeches or in some scientific papers to prove the evidence of a Turkish soft power. Exploring the mechanisms of audiovisual production in Turkey and diffusion of Turkish series by the private sector on international markets this article shows how