Low and high level of soft power of the Turkish engagement in Balkans The aim of this article is to propose a division of the core concept of soft-power into two segments. The Turkish engagement in the Balkans should serve as the case study base. Whereas public polls clearly indicate that Turkish culture, values, etc., although popular and interesting for Balkan observers, have rather limited impact on the society in political terms, relative success, strong position and the style of the state governance by prime minister Erdoğan, leave, doubtlessly good impression in the South-East European capitals. Therefore, the Balkan-Turkish relations will serve as an excuse to divide concept of soft power into two following parts: one of them based on

Magnificent Century: Turkish Soap Opera as a Source of Soft Power Suleiman the Magnificent has conquered the hearts of Belgrade—claims a Serbian blog—via a Turkish soap opera set in the era of his 16th century reign during which he first subdued Belgrade. Another online article states, “Turkish Soaps Drive Macedonians to Istanbul.” Meanwhile, in Istanbul, a noticeable increase in Arab-speaking hopefuls in search of mansions, clothing, or a glimpse of an actor from their favorite Turkish soaps, is evident. Though the question of whether or not the former ‘Ottoman ecumene’ can look to Turkey as a political role model lingers with the tear gas of the Gezi park protests, at prime time the region remains tuned to Turkish television. This paper

The Amity International College network: an instrument of Turkish soft power in Cameroon The emerging countries are likely to play a leading role in the world economy and governance in a more or less near future. Africa constitutes a new playing field of these countries. Forsaken formerly by globalization, the African continent from now on is courted as well by the traditional industrial powers as by the emergent powers. Turkey is not in rest. In 1998, the Turkish diplomats through their Ministry of Foreign Affairs started the “Opening up to Africa” Program. Within the framework of a strategy of indirect influence in Africa, a tacit agreement between the Turkish Ministry of National education and the association known as the “fethullahcı”