Abstract Jana Jabbour : An illusionary ‘power of seduction’: an assessment of Turkey’s soft power capacity in the Arab World
An illusionary ‘power of seduction’: an assessment of Turkey’s soft power capacity in the Arab World This paper aims at exploring Turkey’s soft power capacity in the Arab world/Middle East region. The author first focuses on the concept of soft power as perceived and understood by Turkish policy-makers: through an in-depth analysis of the public discourse of key officials (Gül, Erdoğan, Davutoğlu) and the theoretical works of A. Davutoğlu (specifically his book “Strategic Depth”), the author explains the vision Turkey has of its role and soft power capacity in the world. Having discussed the theoretical framework, the author will then examine the implementation of Turkey’s soft power in the region. In particular, the paper will analyze three specific instruments used